Canandaigua Farmers Market Branding

The Canandaigua Farmers Market is a farmer-run market farmers consisting of local farmers and small scale food processors. Their vendors host a wide variety of quality products—from produce, meat, and flowers to baked goods, preserves, and honey.

The Farmers Market was looking for a brand refresh to match the tone of the current farmers market—personal, friendly, local, and welcoming. It was important to make the connection to the Canadaigua area, as the farmers market is the only farmer-run market in the county.

logo, branding, color palette, pattern design, poster design