Student Affairs Certification Branding Package

NASPA was launching a new certification program and needed a full suite of logos with coordinated branding. The goal of the branding package was to create clean, colorful, and professional logo series that would work across multiple formats with a variety of partnership logos. The initial logo, Higher Education Consortium for Student Affairs Certification, was created first. Then, six specialty logos followed. Color and tone choices were highly important to make sure each logo worked together and complemented the logos of other partnership organizations. In the end, we landed on a mid-range rainbow of sorts to display warmth and professionalism throughout the brand.

logo, branding, color palette, brand guidelines