2024 Skin Cancer Foundation Year-End Giving Campaign

This Year-End Giving Campaign was created for the Skin Cancer Foundation to boost donor engagement and drive year-end contributions. The project included a printed appeal letter from a melanoma survivor with a branded envelope marked “URGENT” to create a sense of immediacy. This mailing was followed up with a postcard as an additional touchpoint. The goal was to create a cohesive and visually engaging campaign that supported the organization’s mission while encouraging timely giving.

The pieces were thoughtfully designed to be cohesive, mission-aligned, and effective, all while supporting clear communication and a strong donor experience across touchpoints. It served as a key piece in the organization’s year-end fundraising efforts.

year-end appeal, direct mail design, postcard design, campaign branding, fundraising marketing, multi-touch campaign