Save Destination Healthy Skin Campaign Materials

The Skin Cancer Foundation needed to replace its aging Destination Healthy Skin RV, a 14-year-old vehicle with over 150,000 miles that was becoming costly to maintain. To ensure continued access to free skin cancer screenings across the country, a new fundraising effort was launched for the 2025 season: Save Destination Healthy Skin.

We developed the campaign identity and materials to support that goal. Starting with the logo, we built a full visual system to communicate urgency, impact, and trust. Deliverables included an infographic one-sheet to explain the RV’s reach and results, a donor appeal letter and envelope designed for clarity and emotional resonance, and website graphics to support online engagement.

The campaign successfully raised its $500,000 goal, securing the future of the program and ensuring continued screenings for thousands of people across the country.

logo design and branding, flyer design, infographic design, one-sheet design, appeal letter design, postcard design, web graphics design